About Us

Crafting timeless art pieces to narrate unique stories

of sustainable craftsmanship and personal expression.

Behind the Scenes

Discover the

Story of Rata

Rata is a luxury lifestyle brand that celebrates handcrafted artistry with a whimsical touch. We curate exquisite beaded art jewellery and lifestyle accessories, designed for the fashionable and outgoing individual within the global vibrant luxury space.

Why choose us?

The Heart of Rata: Our values that drive

the culture & identity of our brand

Personal

Expression

Every piece tells a
unique story, reflecting
individuality and
creativity.

Timeless

Craftsmanship

Crafted with care by
our beautiful beaders,
our jewellery
celebrates lasting
artistry.

Sustainable

Beauty

We embrace slow
design, creating
treasures that honor the
planet and are passed on
for generations.

Inclusive

Luxury

Luxury for all, designed
to make every moment
beautiful and
meaningful.

Meet the Founders & Beaders

The Passionate Hands behind Rata

Pratiksha Tandon

Pratiksha Tandon

Founder

I’ve always envisioned Rata as a whimsical garden where imagination comes alive. Each piece is designed to invite wearers into a vibrant world where they can express their true selves and explore limitless possibilities.

Saagar Seth

Saagar Seth

Co-Founder & Social Sensei

While Pratiksha dreams up the whimsical world of Rata, my focus is to ground it. I steer the hustle behind the scenes and ensure the team can pour their passion into every single bead.

3

//Nathuram Chauhan

Master Bead Artist

The steady anchor of our studio, Nathuram patiently guides the team while transforming our most intricate patterns into effortless art.

1

//Puja Hemron

Junior Bead Artist

Bringing warmth and joy to the table, Puja threads each bead with focus and a smile on her face, turning colour into delicate wearable details.

2

//Biren Turi

Junior Bead Artist

With a twinkle in his eye, Biren brings his sense of form and playfulness to every design, carefully translating nature’s petals into beaded art.

4

//Mili Kathun

Entry Level Bead Artist

A curious and creative spirit finding her rhythm, Mili brings fresh energy and dedication to the studio as she learns the craft one bead at a time.

Our Partner Stores

We are also

Located at –

Our Stories

Dive in Rata’s

Journal & News

Brown Paper Bag: 2024 Gift Directory

//Rata Feature

Brown Paper Bag: 2024 Gift Directory

Insight into our Sanctuary of Shine Collection, paying an ode to nature and its beauty.

An Interview with Blur the Border

//Rata Journal

An Interview with Blur the Border

Founder Pratiksha Tandon speaks on how love and care forged a brand that makes people feel special.

Spotlight: Sanctuary of Shine

//Rata Feature

Spotlight: Sanctuary of Shine

Indian Express Indulge gives us an insight into our Sanctuary of Shine Collection.

Grazia’s favourite heart-shaped baubles

//Rata Feature

Grazia’s favourite heart-shaped baubles

Our beaded heart ring was featured in Grazia, symbolising a boundless capacity for love and affection.